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Vietnam wants to entice more visitors from Britain
The Vietnamese Ministry of Culture, Sports and Tourism is stepping up efforts to entice more visitors into visiting the country by launching a campaign called “Charming Vietnam” in London.
London taxis will help, said the Ministry of Culture, Sports and Tourism and the Vietnamese Embassy in London at the launch on September 3.
The cabs, carrying images of Vietnam’s world heritage site Ha Long Bay, Vietnamese girls in white Ao Dai (long) dresses and information about Vietnam’s economic hub, Ho Chi Minh City, will be seen across the streets of the UK’s capital city over a six-month period.
Speaking at the ceremony, the Vietnamese Ambassador to the UK , Tran Quang Hoan, said he expected that this type of advertising will attract people living in London , who come from different corners of the world, and draw many of them to Vietnam .
Advertising in taxis has been used by many other countries such as Singapore , Malaysia , the Philippines and Thailand to promoting their tourist industries./.
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